37GS Residences

–Excellent location - show map
+147 photos
Scored 9.3
Rated superb

Excellent location!

9.8
  • Apartments
  • Kitchen
  • City view
  • Pets allowed
  • Washing machine
  • Free WiFi
  • Terrace
  • Balcony
  • Bath
  • Air conditioning

You might be eligible for a Genius discount at 37GS Residences. To check if a Genius discount is available for your selected dates sign in.

Genius discounts at this property are subject to book dates, stay dates and other available deals.

About this property

Prime City Centre Location: 37GS Residences in London offers a convenient location with Piccadilly Theatre a 4-minute walk away, Prince of Wales Theatre 600 metres nearby, and Carnaby Street just a 2-minute stroll. Oxford Street is 700 metres from the property, while Leicester Square Underground Station lies less than 1 km away. Comfortable Amenities: Guests enjoy free WiFi, a lift, 24-hour front desk, concierge service, outdoor seating area, family rooms, full-day security, bicycle parking, express check-in and check-out, and luggage storage. Additional amenities include air-conditioning, streaming services, washing machine, private bathroom, kitchen, and terrace. Nearby Attractions: London City Airport is 15 km from the property. Other attractions include Piccadilly Circus, Oxford Circus, and Tottenham Court Road, each within an 11-minute walk. Boating is available in the surrounding area. Guest Satisfaction: Highly rated for its convenient location, excellent concierge service, and attentive property staff, 37GS Residences ensures a pleasant stay for all visitors.

Couples particularly like the location — they rated it 9.4 for a two-person trip.

Distance in property description is calculated using © OpenStreetMap

Most popular facilities

  • Free WiFi
  • Family rooms
  • Non-smoking rooms
  • 24-hour front desk
  • Lift
  • Heating
  • Luggage storage
  • Air conditioning

Property highlights

Situated in the real heart of London, this property has an excellent location score of 9.8

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Availability

Select dates to see this property's availability and prices

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Accommodation Type
Number of guests
 
Bedroom 1
1 extra-large double bed
Bedroom 2
1 large double bed
Bedroom 1
1 extra-large double bed
Bedroom 2
1 large double bed
Bedroom 3
1 large double bed
Bedroom 1
1 extra-large double bed
Bedroom 2
1 large double bed
Bedroom 1
1 extra-large double bed
Bedroom 2
1 large double bed
Bedroom 3
1 large double bed
1 large double bed
1 extra-large double bed
Bedroom 1
1 extra-large double bed
Bedroom 2
1 double bed
Bedroom 3
1 double bed
Bedroom 1
1 extra-large double bed
Bedroom 2
1 double bed
1 extra-large double bed
1 double bed
Bedroom 1
1 extra-large double bed
Bedroom 2
1 extra-large double bed
Bedroom 1
1 extra-large double bed
Bedroom 2
1 large double bed
Bedroom 1
1 extra-large double bed
Bedroom 2
1 large double bed
Bedroom 3
1 large double bed
Bedroom 1
1 large double bed
Bedroom 2
1 large double bed
Bedroom 3
1 large double bed
Bedroom 1
1 extra-large double bed
Bedroom 2
1 large double bed
Bedroom 3
1 large double bed
Bedroom 1
1 extra-large double bed
Bedroom 2
1 large double bed
Bedroom 1
1 extra-large double bed
Bedroom 2
1 large double bed
Bedroom 1
1 extra-large double bed
Bedroom 2
1 large double bed
Bedroom 1
1 extra-large double bed
Bedroom 2
1 large double bed
Bedroom 1
1 extra-large double bed
Bedroom 2
1 large double bed
Bedroom 1
1 extra-large double bed
Bedroom 2
1 large double bed
Bedroom 1
1 extra-large double bed
Bedroom 2
1 large double bed
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Guest reviews

Categories:

Staff
Facilities
Cleanliness
Comfort
Value for money
Location
Free WiFi

Select topics to read reviews:

Guests who stayed here loved

Garry
Australia Australia
“Location was fantastic close to Piccadilly Circus, Soho, and the theatre district Comfort and security of apartment Ease of access and friendliness of staff Apartment was well appointed with all you could need for a one week stay or longer”
Melissa
Australia Australia
“The apartment was luxurious in such a fantastic location right off the iconic Carnaby St. Well appointed and comfortable.”
Louise
Ireland Ireland
“Amazing location. Best apartment I’ve stayed in in London. Excellent concierge staff. Will defo stay here again. Super location for shopping, restaurants, bars…”
Ali
Saudi Arabia Saudi Arabia
“‏The location is excellent. ‏The staff are excellent. ‏The price is excellent. ‏Everything is excellent ‏“Everything was wonderful. I would like to thank Mr. Mohammed Al-Masri for being very helpful and cooperative, as well as Ali (I believe he...”
Ali
Saudi Arabia Saudi Arabia
“The location is excellent. The staff are excellent. The price is excellent. Everything is excellent “Everything was wonderful. I would like to thank Mr. Mohammed Al-Masri for being very helpful and cooperative, as well as Ali (I believe he is...”
Ali
Saudi Arabia Saudi Arabia
““Everything is wonderful “Everything was wonderful. I would like to thank Mr. Mohammed Al-Masri for being very helpful and cooperative, as well as Ali (I believe he is from India), who was also excellent. All the staff were very kind and...”
Mohamed
Egypt Egypt
“The flat is fantastic from every aspect. The location is perfect I think the most central location in London at the same time it’s quit and away from traffic. It’s more like a hotel type of accommodation but with more space and kitchen with all...”
David
United Kingdom United Kingdom
“Really great apartment, best apartment I have ever stayed at, great location, very friendly Concierge, highly recommended”
Tarek
Germany Germany
“Perfect location, very modern, spacious, best equipped, furnished apartment. Top notch!”
Shelley
New Zealand New Zealand
“Location was fabulous. Apartment was very stylish and comfortable. Staff were amazing.”

Quality rating

Booking.com rated the quality of this property as 4 out of 5 based on factors such as facilities, size, location and services provided.

Managed by 37GS Residences

Company review score: 9.4Based on 324 reviews from 1 property
1 managed property

Company information

Each 1, 2 and 3-bed apartment showcases a bespoke project, with varied layouts, kitchen configurations and handmade joinery resulting in distinct features. Every space combines enduring contemporary design, with practicality, to create truly modern residences. Fit for all purposes and enhanced by an intelligent arrangement of space. Sleep well surrounded by fine wallpapers and soft furnishings that reflect the woollen and yarn heritage of Golden Square. Plush textiles are layered with stylish details to envelop residents in modern-day luxe. An oasis of calm and a place to retreat, yet every residence has the ability to be utilised as a convivial, welcoming space.

Property information

Exceptional craftmanship meets ultra-premium fittings. 37GS Residences has been created in collaboration with forward thinking interior designers March & White. Truly your London home away from Home.

Neighbourhood information

The neighbourhood inspires and attracts influential people, thanks to its central location. Set at the junction where fine art, diplomatic quarters and new media meet, Golden Square blends a heritage location with modern life! Soho is known for its diverse entertainment, from theatre to comedy and, of course, vibrant nightlife. Mayfair’s reputation for haute couture, expert tailoring and fine living continues for the pleasure of Golden Square residents.

Languages spoken

English,Spanish,Italian,Portuguese

Property surroundings

House rules

37GS Residences takes special requests - add in the next step!
Check-in
From 15:00 to 00:00
Guests are required to show a photo identification and credit card upon check-in
You'll need to let the property know in advance what time you'll arrive.
Check-out
Until 11:00
Cancellation/ prepayment
Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.
Refundable damage deposit
A damage deposit of £750 is required on arrival. That's about US$997. This will be collected by credit card. You should be reimbursed on check-out. Your deposit will be refunded in full via credit card, subject to an inspection of the property.
Children and beds

Child policies

Children of any age are welcome.

To see correct prices and occupancy information, please add the number of children in your group and their ages to your search.

Cot and extra bed policies

0 - 2 years
Cot upon request
£18 per child, per night
3 years
Cot upon request
£18 per child, per night
Extra bed upon request
£36 per child, per night
4+ years
Extra bed upon request
£36 per person, per night

Prices for cots and extra beds are not included in the total price, and will have to be paid for separately during your stay.

The number of extra beds and cots allowed is dependent on the option you choose. Please check your selected option for more information.

All cots and extra beds are subject to availability.

Age restriction
The minimum age for check-in is 18
Payments by Booking.com
Booking.com takes your payment on behalf of the property for this stay, but make sure you have cash for any extras once you get there.
Smoking
Smoking is not allowed.
Parties
Parties/events are not allowed
Quiet hours
Guests must be quiet between 23:00 and 08:00.
Pets
Pets are allowed on request. Charges may be applicable.

The fine print

Need-to-know information for guests at this property

Housekeeping takes place once every 4 nights and it includes towels and bed linen change.

Guests are required to show a photo identification and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

Please inform 37GS Residences in advance of your expected arrival time. You can use the Special Requests box when booking, or contact the property directly with the contact details provided in your confirmation.

This property will not accommodate hen, stag or similar parties.

Quiet hours are between 23:00:00 and 08:00:00.

A damage deposit of £750 is required on arrival. This will be collected by credit card. You should be reimbursed on check-out. Your deposit will be refunded in full via credit card, subject to an inspection of the property.